Goodbye Free Social Media Marketing
We have all come to realize that in the social space,
Facebook, Twitter, Instagram, Google, etc., make the rules. Many have come to enjoy free advertising on
their social medium platform from Facebook.
That is about to change. Facebook
makes the rules in their social space and the free ride is over.
Many advertisers, especially travel related companies,
have come to rely on the “review”. This
is a great tool for businesses that never have hiccups or mistakes and it can
be a deadly killer to those who do. We
cannot control what is said about us in the social space. We cannot control reviews, nor can we hide
them. We can hide comments on our posts,
but ultimately continuing to hide comments can also be a killer. It tells the public that you cannot accept
constructive criticism. Criticism
warranted or not, that consumers think you should be using to make your company
better! While we all need to be in the
social space, we also need to be in the spaces that allow us to control our
message, our message without comments disgruntled consumers who may or may not
have a score to settle.
Traditional media will continue to allow you to stand out
and control the message you in a direct line to tens of thousands of people who
will ultimately at some point be in the market for your product.
How do you think Facebook’s announcement to change what
it exposes people to will affect your social media marketing? We’d like to know. Let’s start a discussion. Until next time…
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