"Hey Alexa"
“Hey Alexa...”
Have you been hearing and reading about the Amazon vs
Google war?
The climb to the top to be the biggest in smart speakers
that control your home and soon many other things in your life is fueling fast
moving research to grab that top spot in the market and a place in your home. Amazon
Echo and Google Home were on the top of people’s lists this past Christmas and
that trend is only growing. The Echo Dot was the bestselling item on Amazon for
Christmas 2017
Those of us in the marketing field have long held the
belief that in the search world, it is critical to be looked for by name and
not category. That can’t be truer today as we navigate websites, social media
and its changes, artificial intelligence and the ever-increasing line of smart
products being introduced into our lives. Whether it’s smart speakers, smart
phones or smart self-driving cars that allow you to order food, merchandise and
services while you are driving, the need to be top of mind is more important
than ever. Marketing your brand and advertising a call to action with consumers
will make sure when they “Ask Alexa” they are asking for you.
How will you brand yourself? We would love your feedback….until next
time.
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